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      <image:caption>In August 2025, I made the decision to take a step back from my role at Pinterest in order to prioritize my life long ambition to become a published author. I am open for contract and freelance remote creative positions while I chase this dream. A lifelong storyteller, I have spent the past 11 years working in fashion and technology, most recently as a Senior Creative Strategist at Pinterest where I was the in-house creative lead for major fashion brands such as Ralph Lauren and Nike. My experience there, as well as creating social media content for Saks Fifth Avenue in the years prior, has helped me develop a voice that is sharp and rhythmic, but indulgent in its cultural connections. A Luca Guadagnino sun, Celine Song moon, and Emerald Fennell ascendant, the heart of my literary ambition is to explore queerness and gender as the table stakes of literary fiction and psychodrama, written for the aesthetically and emotionally intelligent "thought daughter, gay son" audience.</image:caption>
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    <lastmod>2025-12-13</lastmod>
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      <image:title>Portfolio - Brigade Marketing - Five Feet Apart (2019)</image:title>
      <image:caption>Concepted and executed over 50 pieces of original content for the 2019 film. The campaign included both the film’s theatrical release, and its Home Video and VOD releases. All pieces of content debuted across Facebook, Instagram and Twitter in both organic and paid posts to almost 1.4 million followers.</image:caption>
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      <image:title>Portfolio - Brigade Marketing - The Wife (2018)</image:title>
      <image:caption>Created digital content for the Digital and Blu-Ray release of The Wife (2018) in early 2019. The campaign coincided with Glenn Close’s awards campaign for the film. The content debuted across Facebook, Instagram and Twitter.</image:caption>
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      <image:title>Portfolio - Brigade Marketing - The Peanut Butter Falcon (2019)</image:title>
      <image:caption>Worked on a small campaign for the release of The Peanut Butter Falcon starring Shia LaBeouf and Dakota Johnson. The film was noteworthy for its lead actor Zac Gottsagan, who is a disabled actor with Downs Syndrome. The campaign featured both still and video content across Facebook, Twitter and Instagram.</image:caption>
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      <image:title>Portfolio - Brigade Marketing - Giant Little Ones (2018)</image:title>
      <image:caption>Created a series of video and still content for the release of the independent Canadian film Giant Little Ones. The campaign focused on the film’s portrayal of teenage sexuality and sexual fluidity, and was marketed towards an LGBTQ+ audience across Facebook, Twitter and Instagram.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Brigade Marketing - The Hate U Give (2018)</image:title>
      <image:caption>Assisted with the digital campaign for the theatrical release of The Hate U Give in the fall of 2018. Most work on this campaign consisted of image-based content for reviews, though I worked on a series of video content for Instagram and Instagram Stories.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jpolino.com/work-2/vaynermedia-g6mtx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ab73299f74561f4dd04d2a/1602945423108-KHYCY1RRBTBJOLA1RWR6/FallingWater-Jumping-360-FB-v3.jpg</image:loc>
      <image:title>Portfolio - VaynerMedia</image:title>
      <image:caption>Facebook 360 Image for Falling Water (USA)</image:caption>
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    <image:image>
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      <image:title>Portfolio - VaynerMedia - Micro Content Design</image:title>
      <image:caption>Working with copywriters, we would create weekly concepts of “micro content” to be approved by our clients based on episodes premiering that week. For entertainment, the content itself would be a mix of character posts, quote cards or teaser graphics we’d design separate from the show’s marketing teams. If a show was in hiatus, we’d work on a much more sparse schedule, really only looking to keep our audience engaged during the office season, or tapping into social media trends of “holidays.” For CPG brands, the content would be based on priorities, trends and upcoming holidays.</image:caption>
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      <image:title>Portfolio - VaynerMedia</image:title>
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      <image:title>Portfolio - VaynerMedia</image:title>
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      <image:title>Portfolio - VaynerMedia</image:title>
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      <image:title>Portfolio - VaynerMedia</image:title>
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  </url>
  <url>
    <loc>https://jpolino.com/work-2/saks-fifth-avenue-49c85</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
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      <image:title>Portfolio - Saks Fifth Avenue</image:title>
      <image:caption>Louise Follain in Chanel for Saks Fifth Avenue</image:caption>
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    <image:image>
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      <image:title>Portfolio - Saks Fifth Avenue - Art + Creative Direction</image:title>
      <image:caption>Bi-monthly, I would produce and direct photo or video shoots based on each month’s business priorities. Each shoot would be divided into category themes (i.e. Beauty, Advanced Contemporary Designer, or Menswear) or an ad hoc list of products we might need to fill any category allocation gaps or co-op agreements for the next month. For each shoot, I would work with my Social Media Associates to draft overall concepts per category story, shot lists, and product wishlists. From there, I’d work with photographers, models and stylists to bring the vision together and execute on set. Over my 18 months at Saks, I cultivated longstanding working relationships with a series of photographers, models, HMU artists and studios around New York City.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Saks Fifth Avenue - Content Creation</image:title>
      <image:caption>Sometimes, there wasn’t any time for full photoshoots. Suddenly #NationalHandbagDay would be upon us, and we’d want to be in the conversation on Instagram. That required fast thinking on our feet—grabbing product called out in our marketing priorities, and creating content the way Creators and Influencers do, with nothing but their phones and some good lighting. We could get our marching orders and have something posted in 30 minutes (barring approval). Often, these were our top performers. This was “native” content at its best. No airbrushing, no perfect lighting, nothing too staged. Our audience was smart and wanted to see images of aspirational product in situations not unlike their everyday life, and not unlike the photos they’d take themselves.</image:caption>
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  <url>
    <loc>https://jpolino.com/work-2/pinterest-ycrje</loc>
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    <lastmod>2025-12-13</lastmod>
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